The point is, boxing fans aren’t paying and tuning in to be told what’s coming up. Globally, ESPN has an argument for the better schedule with fights like Stephen Fulton-Naoya Inoue and Devin Haney-Vasiliy Lomachenko on the horizon. DAZN, at least in the UK, does currently have a healthier schedule than other broadcasters, though that isn’t a particularly high bar at the moment. Outside of that, the rest of the time in between fights was dedicated to promoting everything DAZN, whether it was rather bland interviews with fighters at ringside or advertisements plugging DAZN Boxing merchandise.Īt one point, there was just a segment with Eddie Hearn in the ring rattling off every upcoming show on DAZN’s schedule (though he did forget to mention Gervonta Davis vs Ryan Garcia, the most interesting fight on their current slate) and rather enthusiastically claiming that no other broadcaster comes close. Some of that was filled by Laura Woods getting the views of Tony Bellew and Dillian Whyte, but even that got stretched thin and by the time the main event rolled around it was clear they had run out of things to say about it. The amount of promotion DAZN did of their own programming during this show was staggering.Īnd they gave themselves plenty of opportunity to do it – the undercard was sparse and there was a lot of dead time in between fights. The objectives of broadcaster DAZN also appeared to be alarmingly transparent: hype Joshua up at every opportunity and shove their upcoming schedule as far down viewers’ throats as possible. And that seemed to be the goal: get back to winning ways and begin the process of rebuilding under new trainer Derrick James. He won comfortably and, in the later rounds, seemed to be regaining some of the confidence and doggedness he’s been apparently lacking in recent years. WHATEVER you may think of Anthony Joshua’s performance against Jermaine Franklin at the weekend – and there have been a wide variety of takes on it – the Brit can surely mark it down as job done.
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